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How web design affects SEO

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If your website isn’t well-designed, you could inadvertently be hurting your search engine optimization. Many business owners believe that investing in SEO is enough to build brand awareness and get leads. Or that a beautiful design will handle the SEO for them. This isn’t the case.

Contrary to what many people believe, web design and SEO are closely interlinked.

Bounce Rate

Bounce rate refers to the percentage of visitors who leave your website after looking at just one page. The fact is, people make quick first impressions based on design—no matter how great the quality of your service or product is.

And when they leave fast because they aren’t impressed at first glance, your bounce rate increases. When your bounce rate is high, it has a negative impact on SEO. Google algorithms will take this to mean your site isn’t as value-inducing as your competitors.

Page Speed

Your website speed is a major ranking factor because it has a tremendous say in the user experience. Bad web design can slow down your site speed, especially if your page is outdated. To keep your website lightening fast, you’ll need a responsive design and, depending on how heavy your images are, a content delivery network.

Navigation

Navigation refers to how intuitive your website is. When a user reaches your website, they should be able to quickly navigate without much thought. A great, user-friendly navigation might sound simple, but many designers and business owners get it wrong. If your navigation isn’t up to par, it could hurt your SEO.

Heading Tags

Heading tags need to be both visually appealing and research-driven. Heading tags are HTML indicators that help structure your webpages from an SEO point of view. For instance, the title of a section of content on a page is considered H1. If this doesn’t look physically appealing, your readers might glance over, rendering your headings tags completely ineffective.

If you’re conflicted about your web design or aren’t happy with your SEO, reply to this email and I’ll be happy to take a look at your website and let you know what improvements can be made—for your design AND SEO.

Looking forward to hearing from you!

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