This week, I wanted to talk to you a bit about landing page design. After all, nearly 70% of B2B businesses use landing pages to generate leads. And B2C companies depend on this initial first impression to score potential customers. With this in mind, an effective landing page is a must-have. Here are a few best habit practices you should be following for landing page design:
Keep It Simple
Studies have shown that site visitors will make snap, three-second decisions about your website. For this reason, it’s important that your most critical information is clear and concise, and that you don’t overwhelm the visitor with visuals or content.
Highlight Your Unique Value Proposition
Why should customers and clients choose your product or service over your competitors? Think about this question, and be sure to incorporate your answer in your landing page copy. Bullet point content and labeled visuals are a great way to achieve this.
Segment Your Traffic Sources
Depending on where your traffic is coming from, you can have several different types of landing pages geared towards specific traffic sources. For example, a visitor who came from a PPC ad might see a different landing page than someone who used organic search or clicked a social media link. This allows you to better match your message to different segements of your audience.
Incorporate Trustworthy Elements
Good website design incorporates trustworthy elements. These “proof” tactics include testimonials, reviews, press mentions, and more. Social proof is also important in today’s business climate, so be sure to add icons where neccesary.
Make It Responsive & Fast
According to Google, the majority of search engine queries come from mobile devices. Responsive design makes your website easily accessible and viewable across all devices. Better speed will also decrease bounce rate and increase engagement.
We hope that you found these tips useful! If you have any questions, or need help with web design, don’t hesitate to reach out to us.